What is the data according to the latest trend of e-commerce in Italy? Will he be able to fill in the coming years the gap that separates us from other European countries?
How to bridge the gap, I see hard to reach countries with a culture of purchase at a distance and with a distribution system is completely different from ours. Of course Italy will continue to be confirmed as the market at the highest rate of growth not only of e-commerce, but of online business in our continent, along with Spain, for a few years.
The "shopping comparison" feature through which users can quickly and easily compare prices of each type of product, it can be seen as the real killer application that can give a new impetus e-commerce?
The comparison shopping is a key lever for a company that started selling online: integrating their products into a comparator where the offer is competitive and very communicative, you get immediate results in terms of quality hits to your site . In addition to comparison shopping, however, to give further impetus to e-commerce (which are growing at a rate greater than 30% over 5 years) will have the input of major brands (Euronics is a great success) and familiarity with the medium, in turn influenced by macro phenomena such as broadband and e-government.
What are the state present the product groups that have achieved better results in terms of turnover and therefore better suited for sale on the web?
Surely the tourism and consumer electronics are the most significant presence especially in the comparators. But on the Web you can sell everything from clothing is one of the industry who are better informed along with segments of the classified advertising (cars, motorcycles, real estate).
Pangora manages and markets a variety of platforms for shopping and comparing prices online, what are the main partner with whom to collaborate?
In Italy we operate in more than 25 channels shopping. The relationship with the network Costameno which also includes the MSN's shopping channel is very important, but there are also lesser-known sites that know how to use our data significantly to give users a good shopping experience compared (eg Okprezzi).
Pangora is the company specialized in the development and supply of technologies for e-commerce. As a partner of the Master in Marketing and Communication Web and New Media Company of the University, has commissioned a project work to students of the thirteenth edition. What is the project?
In developing a plan for publishing and communication Annunci.it, a site owned by Pangora that even thanks to the ideas that emerged during the project work, we have launched in the spring.
Pangora has accepted a student internship in the same edition of the Master WNM. What kind of experience could make in your team? You will continue to host students in internships Business University in the future?
Pangora started its activities in Italy in 2004 to acquire a pre-existing name BuyCentral two alumni (alumnae in fact) University staff were in the company and have made a decisive contribution to the acquisition and all subsequent steps' Pangora statement in our country. The current intern is working to optimize launch and new partnerships distribution and properly communicate the opportunities of e-commerce and shopping comparison. The relationship with the University Business will continue to evolve and certainly in new joint projects and initiatives.
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